Australia’s new flooring alliance


In an industry that is worth $20 billion, a collaborative effort between the Australasian Timber Flooring Association (ATFA), Australian Resilient Flooring Association (ARFA) and the Carpet Institute of Australia Limited (CIAL) will provide a united voice as the Australian Flooring Industry Alliance. The alliance will work to address key issues affecting the industry and their members.

Words: Tracey Warren
Photography: Carpet Institute of Australia, Timber Floors Magazine

The flooring industry as a whole has been plagued post GFC with issues of declining sales, increased competition from imported product as well as consumers seeking out a lower price-point.

However, the sector generally is benefiting from the recent growth in residential construction, with multi-residential building accounting for a good portion of sales. The timber flooring industry in particular, is also a benefactor of the recent multi-residential boom, debunking the myth that solid timber flooring cannot be installed in multi-residential properties.


Formally established in February this year, the alliance seeks to provide collaborative action addressing such issues as installer skill shortages, quality vocational training, regulation and government policy, as well as industry standards. Each participating association is represented by their chair or president and CEO.

Further information on the alliance can be obtained from the individual Association’s.