This article has been republished with the permission of Furniture Today USA.
Words: David Perry
In a blockbuster announcement, online mattress retailer Casper said it is launching a multi-city retail expansion in more than a dozen locations across North America.
The company, based here, said it will open 15 new retail concept shops which it said will be part of the way that it “continues to reinvent the way Americans shop for sleep products.”
The new shops will mark Casper’s first significant investment in a company-owned retail presence across the U.S., officials said.
The new shops will showcase Casper’s sleep offerings, including the company’s latest innovation, the Casper Wave. For the first time, consumers will be able to experience the Casper Wave mattress in person, in addition to sleep products including the pillow, sheets, and its original, award-winning mattress. All items will be available for purchase at each retail location, the company said.
“The demand to experience our products in-person has continued to grow exponentially,” said Philip Krim, Casper’s co-founder and CEO. “Casper retail environments allow us to seamlessly traverse online and offline, which we believe is paramount to an exceptional customer journey.”
The pop-up shops are scheduled to launch in October 2017 and will be open through spring of 2018 in New York, Los Angeles, Chicago and other major metropolitan areas, the company said.