A brand new children’s interiors brand is set to become a household name amongst many Australian homes. We sat down with Petria Field, owner of Coco Rose Interiors, to gain some insight into the business, in light of their impending launch on November 12th.
Words: Catherine Falalis
Petria, her husband and their three beautiful daughters are a fly-in-fly-out family, with establishment in the mining sector. Acknowledging that this lifestyle could not be maintained in the long term, they wanted to create a business that Petria could initially operate from home while her husband was away for work. This would enable her to simultaneously look after the girls.
“At the beginning we simply just had an idea for a furniture business. We were inspired by our experiences through living in Indonesia last year but we had no way of knowing exactly how we were going to execute it into the Coco Rose Interiors brand you see before you today,” explains Petria.
“In fact, it looks very different to our initial concepts of what the business should be. Originally we wanted to make Scandinavian/ eclectic style household furniture but after sitting down and focussing on where our true passion was, we realised it lay with children, parenting and harnessing that relaxed island lifestyle we came to love from living in Bali.”
“We felt the bohemian style really encapsulated everything we wanted to create for our customers and aligned perfectly with the relaxed, dreamy, tropical island vibe that we were so inspired by. You can see we’ve chosen to intertwine tropical greenery in our room designs and photoshoots,” she says.
Petria explains that they always knew they wanted all their products to be handmade with high quality craftsmanship so this played a major part in the types of materials they selected for use in their designs.
“Our furniture pieces are all made with rattan and finished with a clear matte varnish to maintain its natural bohemian feel. Pieces requiring cushions are done with a white cover to allow for greatest versatility when styling each nursery. We’ve also carefully selected a medley of nursery decor and accessories using leather, cotton macramé, shell, wood and bamboo materials to complement our bohemian rattan style.”
I asked Petria to give us a run down on some of her favourite pieces from the upcoming launch collection. “We absolutely love every piece we’ve created, but we are particularly excited about the Coco Rose rocker (rocking horse). It’s very unique and unlike anything our competitors are offering at the moment. We had a giveaway for our sample product on Instagram which generated over 1500 comments and placed us in the top posts of almost every tag we used on Instagram!” she says.
“We’ve also had a lot of hype over our children’s leather backpacks, so we can’t wait to see them fly out the door! For our second release of products – early next year, we are very excited to showcase our rattan nursing chair and also our sunshine mirror.”
Coco Rose Interiors have close to 1000 followers on Instagram and nearly 400 likes on Facebook, with only a third of their first release currently advertised on their feeds and with their website yet to go live. No doubt, an achievement that Petria is considerably proud of.
“We aim to exponentially grow our following as we develop and release more of our products to the public over the next year but remain intent on maintaining personal interaction with our customers in every aspect of our business from our market stalls, to social media feeds down to the experience you receive when opening our product at home,” she says when asked about their hopes for the brand’s future.
Coco Rose will be holding further giveaways in the near future, collaborating with other businesses that complement their vision and will hold competitions for their first (and subsequent) brand representatives.
They will also be releasing a fortnightly blog on all things family, small business, parenting and of course interior design and styling; available through www.cocoroseinteriors.com.au. They are quietly confident this will help them gain strong exposure.
Website Launch: www.cocoroseinteriors.com.au on Sunday the 12th of November at 7pm.
Customers will be able to pre-purchase products from the website or through Shop Instagram from this date and stock will be ready for postage to customers by the end of November.
Coco Rose will offer their customers PayPal and Afterpay options at checkout for a secure and hassle free shopping experience. Alternatively they would love to see their customers in person at their local South East Queensland markets.