ESPRITMEUBLE 2017: what will the store of the future be like?


ESPRITMEUBLE, the benchmark Trade Fair for furniture professionals will open its doors from 2 to 5 December 2017 at the Parc des expositions, Porte de Versailles.

With 40,000m2 of premium stands occupied by 300 brands this is a wonderful occasion for French and international professionals to come and take the measure of market trends!

ESPRITMEUBLE, a visionary Trade Fair

For 6 years ESPRITMEUBLE has brought together the players on the French and international markets to help them consider the furniture of tomorrow. Again this year the theme is a call to design the future: tomorrow’s store will be both physical and digital. Welcome to the age of “phygital”!

The omnipresent mobile device in the purchasing process makes it essential to design a customer experience that is at the same time on-line, in-store and off-line, to (re)create “consumer appeal”.

2This theme is the basis on which ESPRITMEUBLE wishes to promote discussions in the profession in a high quality, friendly, stimulating environment. Here exhibitors will find a unique space allowing quality to be spotlighted, to present a preview of the latest trends, concepts and the new 2017/18 collections.

In the future: What will the store be like in 2020?

Tomorrow’s store is an essential part of the Trade Fair visit.

Augmented reality, geolocation, 3D modelling, holograms, etc. So many concepts that will be at the heart of the store of the future, and which will be spotlighted by ESPRITMUBLE in a gallery of technological innovations for tomorrow’s store.

The aim? To highlight technological solutions and innovative services which are pragmatic, dynamic and interactive!

44 themes will be developed within the store of the future by ESPRITMEUBLE:

Reviving the enchantment of the store – to make visitors want to come in.

Enhancing products – with augmented reality, product personalisation using 3D configurators or virtual reality, with the showroom layout.

Engaging customers – with a customer satisfaction terminal or a system for analysing the in-store behaviour of the customer

Augmenting services – with an on-line decoration or e-learning service.

What the phygital store offers is real human experiences to accompany the introduction to products. In this way true customer support is created with authenticity, sincerity, confidence and transparency being put back into the heart of the relationship with the consumer.