This book is a celebration of sorts, an acknowledgement and an accolade toa group of top fifty designers under the age of fifty, who have made a remarkable contribution in the design space during the 21st century. It is a noteworthy volume of work and there is no question as to why each of these designers made the cut. The mentioned designers are outstanding, both in their craft and their conscious. Their dedication in considering the harmony between the environment and ethos, and the functional with the philosophical is evident within the text: “a forward-thinking generation of creative people, aware of global issues that urgently need solutions through imaginative design.”
the future and joyful satisfaction in creating spaces that respond to humanistic realities: schools, medical clinics, integrated agriculture opportunities, sustainable low cost housing and affordable effective transportation.” In the business of innovation in the 21st century, these aforementioned distinctives aid a creative momentum, necessary to operate within the climate of an ever-expanding global population, which is approaching 7.5 billion people – one third of whom live in poverty.
Each of the firms and designers featured in the book are documented through full colour photography across 352 glossy pages with detailed designs and enriched by narrative, which dictates the passion behind the planning, process and purpose of each completed project. Readers are offered a unique insight into the designers’ ethical drive, environmental considerations and brave steps towards creating meaningful solutions for varied populations.