This year’s Intertextile Shanghai Home Textiles – Spring Edition attracted 25% more exhibitors and 6.8% more visitors, proving once again to be an effective occasion to capture business during China’s peak sourcing season for home textiles finished products. The three-day show welcomed a total of 22,296 visitors (2018: 20,870) from 60 countries and regions to connect with 291 exhibitors (2018: 232) from 10 countries and regions.
“The spring fair fits well in the sourcing season in China, so our exhibitors can always meet a strong number of buyers at this fair. The four concurrent fairs have further enriched the visitor profile, allowing suppliers to promote their brand and launch new products more extensively. The show also succeeded in satisfying visitors with a wide range of home textile products ranging from bed linen, pillows, mattresses, and cushions, towelling products to textile designs, machinery, silk products and more,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.
Fringe programme gets the industry inspired
The comprehensive fringe programme is one of the show’s highlights that continues to draw participants’ attention. This year, the show cooperated with Tmall, aiming to connect the entire industry with more innovative ideas.
A series of seminars discussing some of the most debated topics, including domestic consumption upgrade, took place. As one of the expert speakers taking part, Mr He Shu, Home Business Unit Integrated Marketing Expert from Tmall Business Group praised the collaboration with the fair organiser.
“The fair provides a good opportunity for Tmall to connect to the entire industry chain, while the seminar section allows us to network with different manufacturers and buyers effectively.”
Apart from Tmall, some of the leading home textiles companies also shared their thoughts on trends, automation solutions, application of new materials and other subjects, brining valuable insights to the attendees.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.