Love Spied: Rakumba x Montana with Verner Panton


In a highly successful collaboration with Danish brand Montana, Studio Truly Truly’s Typography lighting system featured alongside Verner Panton’s Pantonova seating at this year’s Salone del Mobile as part of Milan Design Week 2019.

Panton designed the Pantonova modular wire seating system in 1971 – the seat of choice for villain Karl Stromberg in the 1977 blockbuster James Bond movie The Spy Who Loved Me.

The opportunity to present Rakumba’s lighting collection alongside the re-release of an icon of Danish furniture design in Milan represents a milestone following our European launch in 2018 and our collaboration with Studio Truly for Das Haus at IMM Cologne in January this year.1

Panton was a close friend of Montana founder Peter Lassen, the father of current CEO Joakim Lassen.  The Pantonova seating system was originally designed for notorious Danish ’70s restaurant, Varna.

According to Joakim, “If you looked at normal restaurants at that time, they were all formal and very much for adults. But this was a playground. There was darkness, there were colours, they were places where you could hide and places where you could play.”

Very much like the Montana-designed presentation in Milan this year.  Moody glamour contrasted with trademark playful colours creating an inspired 70’s cocktail lounge setting – perfectly highlighted by Rakumba’s lighting.2