Viva Magenta has been announced as Pantone’s colour of the year for 2023. A vibrant tone that boasts vigor, it is a shade with roots in nature and descends from the red family.

Expressive of a new era of strength, the colour is described as being brave and fearless. According to Pantone, Viva Magenta is a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

Bold, powerful and empowering, this animated red that revels in pure joy, encouraging experimentation and self-expression without restraint. It is an electrifying, and boundaryless shade that is manifesting as a stand-out statement.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.

“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

For those who share the same verve for life and rebellious spirit, this colour can be used in the home in the following ways:

Wellington Sofa – available at Laskasas

HOMMÉS Studio
Magenta cloud print – Aureous

Lucy Rug – Rug’Society

Pearl Magenta Armchair – Domkapa