Iittala proudly launches Raami, a new tableware collection designed by Jasper Morrison. The carefully composed pieces in ceramic, glass and wood which make up the Raami family, are intended to work together to invoke a Nordic inspired table atmosphere, from morning to night. Each item from the Raami collection is an individual, perfect on its own, yet a significant part of the entirety. Like a family, or a group of friends, each member brings their own characteristics to the table.
When designing Raami (frame in Finnish) for Iittala, Jasper Morrison considered the role that objects have in creating atmosphere. Good atmosphere at the table frames the moment and promotes our enjoyment of food, family and friends.
“Making good atmosphere is a human Instinct, which plays a part in improving the quality of our everyday lives,” says Morrison.
The aim was to create a dining collection that brings an inviting and informal mood to the table, that helps people enjoy breakfast, lunch, tea and dinner, whatever the occasion.
The result of the design process is Raami, Iittala’s new dining collection that inspires better living by focusing on the essential.
Tableware for every situation
Raami is a collection of dining items, designed with great attention to detail. The feeling of Raami is familiar, something you’ve known throughout your life. When taking a closer look, its fine characteristics come out.
“The collection consists of a family of relatives which have varying characters according to types. Plates, bowls, glassware and various additional ‘relatives’ have different but related character, which combine on the table to provide a rich setting for breakfast, lunch and dinner,” Morrison describes.
The four looks
The collection is composed of four looks. The drinking glasses, with their fluted design, that have a surprising tactility. Light creates interesting shades as it passes through the items. The stemware forms another look: their considered proportions combine with simple and elegant shape to reward the diner with a casual, yet sophisticated ambience that serves one purpose – to enjoy their glass of wine. The ceramic items form the third look. Porcelain plates and bowls have a particular curved edge which ends with a subtle rim detail, that elegantly frames the dish. The wooden serving boards form the fourth look. They bring a new functionality to the collection, allowing a more casual arrangement of food and enrich it, by bringing natural warmth to the table setting.
The four looks combine to create a balanced and harmonious table setting.
“I have a feeling that the days of the fully matched tableware sets are over. What counts more these days is the atmosphere of the table. I noticed that a table with unmatched well-chosen pieces loosens the formality of a table setting and helps create a more homely and relaxed atmosphere. Raami items work together in an interesting way, influencing not just the atmosphere but behaviour as well. Every item in the Raami collection is an equal part of the entity, perfect on its own, yet meaningful to the collection.”