This article has been republished with the permission of Furniture Today USA.
Words: Mary Burritt
Viewers of This Old House will find all furniture and décor items featured in the show’s Idea House on Hayneedle.com, many from the etailer’s in-house proprietary lines, Belham Living and Coral Coast.
Hayneedle is the exclusive furniture and décor sponsor for the home’s front- and screened- porches, patio and deck, living, dining, game and master bed rooms.
More than 100 Hayneedle products were selected by the Idea House’s interior designer, Denise Enright, to furnish and decorate the 3,200-square-foot home, located in South Kingstown, R.I.
Named “The Beach House at East Matunuck,” the home will be featured in a 20-page section of the October issue of the This Old House magazine and in episodes of This Old House’s 38th season on PBS television for 2017-2018.
“Typically the furniture buying process begins with the conscious decision to buy, meaning most purchases are planned. And we all know that before the purchase takes place the consumer is looking for ideas and inspiration in a variety of ways that includes magazines, home decorating shows, websites, blogs, etc.,” said Jeremy Podliska, vice president of marketing for Hayneedle.
“Our partnership with This Old House allows us to connect with the consumer on all of those fronts so it isn’t just about providing a deep assortment of high-quality product, but (about) having the ability to generate content that is engaging and relevant to the shopper so when it comes time for them to make a purchase hayneedle.com is top of mind.”