HOPE – Virtual Gateway to Vietnam Furniture Industry


(Hawa Online Platform for Exhibition) is officially launched. In the first session, HOPE introduces virtual showrooms of 50 furniture manufacturers and exporters in Vietnam, and will continuously increase the number of exhibitors.

HOPE – The First Online Exhibition in Vietnam

HOPE (HAWA Online Platform for Exhibition) is the online exhibition platform developed by the Handicraft and Wood Industry Association of HCMC (HAWA), connecting Vietnam woodworking and furniture enterprises with international buyers.

The online market is currently a launch pad which boost business efficiency, and an effective solution in the current situation, in which traditional marketing channels and direct sales are stagnant due to social distancing and travel restrictions caused by the COVID-19 pandemic. Thus, HOPE is not only a present solution but also a long-term orientation, along with HAWA’s traditional fairs.

Outstanding features for Visitors

  • HOPE gathers and showcases thousands of products from hundreds of selected manufacturers and exporters verified by HAWA. Buyers can confidently experience the platform’s features, search and choose potential suppliers, and connect with the Vietnam woodworking and furniture community.
  • HOPE optimizes search tools to help visitors easily find and choose their favourite suppliers.
  • With installed social media apps: WhatsApp, LinkedIn, Viber, Facebook … HOPE will provide visitors with 24/7 interaction unconfined by geographical or time zone differences.
  • Through online events, webinars, seminars, and trade connections on HOPE, customers will be updated with new trends and the latest information on Vietnam’s woodworking and furniture industry from the experts.

In 2020, HAWA will select and introduce 100 virtual showrooms from furniture manufacturers and exporters in Vietnam with typical products and impressive showrooms.

When the VIFA EXPO fair is held, HAWA will virtualize the whole fair and showcase it on the HOPE platform to enhance the marketing portfolio of exhibitors, in order to help visitors visit Offline (at the fair) and Online (after the fair).

Free registration at: hopefairs.com