Measure Up For A Good Cause


This October is Australia’s Breast Cancer Awareness Month and from October 1st and through to the end of the year, you can show your support to those experiencing breast cancer by buying a Pink STANLEY FATMAX 8m measuring tape. $2 from every sale* will be donated to the McGrath Foundation which funds McGrath Breast Care Nurses all over Australia.

In Australia 53 people will be diagnosed with breast cancer every day.  That’s 19,371 women and 164 men every year. By the age of 85 one in seven Australian women will be diagnosed with breast cancer.

Stanley Black & Decker ANZ Managing Director, Adrian Davis, is eager to support the McGrath Foundation and all the work it

“Making a positive impact around the world is part of our global philanthropic vision. Giving our STANLEY measuring tape a pink makeover to benefit a charity also focused on impacting people in a very positive way seems like a perfect fit. We’re thrilled to lend our support to the McGrath Foundation.”

The ‘Pink Tape’ sells from $27.90 and can be found in AIS stores, Bunnings, CSS, HBT, Home Timber & Hardware, ISG, Mitre 10, Natbuild, Sydney Tools, Total Tools, Trade Tools and selected independent STANLEY stockists.

Interesting Facts:

  • STANLEY has been making measuring tapes for over 80 years
  • Millions are sold globally each year
  • A STANLEY tape went to the moon!
  • If you joined together all of the tape measures made by STANLEY in a year you would be able to circle Earth more than four times (182,000 kms)

STANLEY Black & Decker is hoping sell over 16,000 ‘Pink Tapes’ before Christmas 2019.