Last year saw VOLA celebrate its 50th anniversary, revealing a previously unseen insight into the company’s iconic design history, craft, ethos and principals. This month VOLA unveils the first of a series of short films focused on architecture and design, released on the new web-based platform, ‘On design’.
The aim of ‘On design’ is to create thought provoking content that showcase and give space for remarkable professionals to share thoughts on their process, practice and a variety of topical subjects.
The first in this series, titled ‘Danish design and the future’, is led by Norm Architects founding partner Jonas Bjerre-Poulsen.
Situated in one of the oldest streets of Copenhagen, Denmark, Norm Architects is a multidisciplined studio working across industrial design, residential architecture, commercial interiors, photography and art direction. The work is imbued with an intrinsic quality: a simplicity that carries bigger ideas. Much like human well-being, the essence of Norm Architects’ work is found in balance—between richness and restraint, order and complexity. Guided by the body and mind rather than by trends or technology, projects explore ideas that not only look good but also feel good.
Architecture becomes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities.
Jonas Bjerre-Poulsen also reflects on his own home and explores his studio’s influences from their Danish context, building on the traditions of Scandinavian design—timeless aesthetics, natural materials and upholding Modernist principles of restraint and refinement. He explores the design processes within the studio and the influences of Danish culture. Norm Architects’ expertise lies in finding the balance—when there’s nothing more to either add or take away.
View the film here: https://en.vola.com/on-design/danish-design-and-the-future-film/