This article has been republished with the permission of Furniture Today USA.

Words: Mary Burritt

Walmart announced it is “doubling down” on the home furnishings market by launching “a new digital shopping experience” that will include a web page featuring “curated collections guided by design trends and in-house stylists.”

The new “experience” also will include nine shop-by-style options and “editorial-style imagery and design tips,” according to Walmart’s press release.

The release did not specify a date for the launch other than it will be rolled out “over the coming weeks.” The release also did not specify how the “Home destination page” will integrate with Walmart.com or how products will integrate with the company’s shopping apps. The announcement also promises a redesign of Walmart.com later this year.

The move is the latest of several indicating that Walmart, already the world’s largest retailer by sales, seeks to thwart Amazon and Alibaba.

In its recent earnings presentation, the retailer said it plans to grow e-commerce sales by 40% in 2018.

Earlier this month, Walmart named Anthony Soohoo senior vice president and general manager of its Home group for all domestic e-commerce retail within Walmart.com and its two subsidiaries, Hayneedle.com and Jet.com. Soohoo founded Dot & Bo, a Millennial-focused home furnishings brand, and served as its chief executive officer. The release announcing Walmart’s new focus on home furnishings is written as a personal statement by Soohoo. Click here to view it.

Just last month, Walmart introduced a line of children’s furniture by Robert and Cortney Novogratz, an online grocery delivery service in Japan and sales of digital content through an alliance with Rakuten Kobo. Rakuten Kobo is a Canadian purveyor of digital content, e-readers and tablet computers.