‘If it’s Australian-Made, Say It’ – This is the recent call from the Australian-Made Campaign in a bid for consumers to not only buy premium-quality products, but also do so in support of Aussie businesses. Recent findings from Roy Morgan Research reveals more than two thirds of Australians prefer to buy genuine Australian-made products. The push by the campaign not only benefits local jobs and the economy but also promises fine products and produce. The campaign is urging Australian businesses to display their green and gold kangaroo logo, loud and proud.
Words: Kalli Zerveas
Photography: Australian Made, Molmic Furniture
“It comes as no surprise that consumers are increasingly demanding authentic, premium-quality products that originate from our clean, green environment and are made to demanding Australian standards,” said Australian Made Campaign Chief Executive, Ian Harrison.
The campaign is encouraging companies that make Australian furniture, beds and home furnishings to display their Aussie credentials and leverage consumer preference for Australian-made products. The survey revealed around 70% of Aussie’s choose to buy furniture, beds and home furnishings made on home turf. Businesses in these key industries are urged to market this key point to consumers as an advantage in the marketplace.
“It makes absolute sense for businesses that produce products locally, to leverage consumer preference for Aussie products,” said Harrison. “And the best way for business to tell consumers that their products are genuinely Aussie is by branding them with the Australian Made logo”.
The annual licence fee wont break the bank either. It is based on the actual sales of licensed products for the previous 12 months. The minimum fee is $300 plus GST for annual sales up to $300,000. Instead of providing an exact sales figure, licensees are required to select the range their turnover falls into. There is a fixed fee associated with each range.
If the products have not been on the market for a full year, the fee will be based on an estimate. Click here for some examples of how to calculate your licence fee for a number of different scenarios.
The benefits of buying Australian-made undeniably extend beyond the consumer. Research published by the Industry Capability Network shows that for every $1 million of new or retained manufacturing business comes a plethora of effects. There is over $300,000 worth of tax revenue generated, almost $100,000 of value-added generated, 10 full-time jobs created and almost $100,000 worth of welfare benefits saved.
Businesses are required to register to use the Australian Made logo by contacting 1800 350 520 or visiting their website. Consumers looking for Australian-made products should also visit www.australianmade.com.au.
