Innovation Driven, Design Inspired. The new age of Chinese furniture design begins at CIFF Guangzhou 2020


Preparations have begun for the 45th edition of CIFF, the most important furniture design event in China. “Innovation Driven, Design Inspired” is the new CIFF strategy, developed in collaboration with a team of excellent curators, which will aim at an ever increasing presence of companies with creative vision that invest in design and innovation.

CIFF Guangzhou 2020 will be held in two phases organized by product sectors: the first, from 18th to 21st March, dedicated to home furniture, homedecor & hometextile, outdoor & leisure furniture; the second from 28th to 31st March dedicated to office furniture, commercial furniture, hotel furniture and furniture machinery & components and raw materials.event1

In addition to being the biggest exhibition in the world for the furniture industry and the most important business platform dedicated to the promotion of furniture companies both from China and abroad in the international markets, CIFF will offer more and more space to high level international brands in order to introduce innovative content, quality and design in the Chinese market, and thus confirming itself as the privileged hub for interchange between the Chinese and international furniture industry, as well as the leading and effective gateway to the increasingly wealthy and sought-after Chinese furniture market.

The project to create an innovative exhibition system with an international vision and a solid local basis, promoting the quality of “Design in China” and “Made in China”, will come to life starting from the next edition of CIFF Guangzhou 2020; further biennial developments have already been scheduled for 2021, 2023 and

The first step will begin with the construction of a 50,000-square meter space dedicated to original Chinese home furniture design and the designation of an entire pavilion of the Office Show devoted to the latest trends in office furniture design. In addition, more space will be reserved for foreign brands with the goal of introducing an increasing amount of innovative content and giving attention to global trends.

A team of very high profile curators, composed of Wen Hao, Hou Zhengguang, Song Tao and Frank Chou will select companies that invest in design and creativity with the aim of consolidating CIFF Guangzhou as the event dedicated to global trends in the furniture industry.

During the first phase of CIFF Guangzhou, dedicated to home furnishings, the curators will select and invite design companies and designers to participate in the “Contemporary Chinese Furniture Design Fair”. The event, organized in pavilion 3.2, “Creative Hall”, will be full of design and trend content, touching on technical and innovative aspects without neglecting commercial and ethical issues such as environmental sustainability.product1

With this new project, CIFF continues to innovate the exhibition concept, working alongside the furniture industry in order to respond to new needs and to bring more and more benefits to exhibitors and visitors.

The optimization of the exhibition layout, the organization of design events rich in content and exceptional sources of inspiration, includingCIFF Designer Workshop, Parallel Space Exhibition, Design Dream Show, Children’s Space by Daddy Designers, Office Theme Pavilion, China Interiors & Decorations Conference and Global Garden Lifestyle Festival, the continuous improvement of the information and catering services within the exhibition complex, the exceptional range of hotels and the excellent transport services, make CIFF an unmissable event for operators around the world in the furnishing industry.

See you at the 45th China International Furniture Fair in Guangzhou Pazhou, to grasp the global trend for furnishing and take advantage of concrete business opportunities!

18-21 March 2020
home furniture, homedecor & hometextile, outdoor & leisure furniture

28-31 March 2020
office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials