KOPA launches new e-commerce experience-before-you-buy furniture


Australian furniture brand KOPA is introducing “KOPALens” an augmented reality shopping app that provides the experience of a virtual showroom.

KOPALens enables buyers to view the majority of the products from all-around vision before purchasing. Especially for customers who are unable to be present in the physical showroom, the app allows them to assess the scale and material of the product in their designated space via the augmented reality anytime. KOPALens is available on the App Store and Google Play.5408827_lThe Sydney-based e-commerce brand aims at perfecting the entire process of online furniture shopping. In addition to the AR mobile app, the company’s KOPA Builder—an interactive 3D viewer for KOPA products— is currently available on its official website. It hands over the process of designing to buyers, allowing them to freely alter the colour, height, fabrics and accessory of the product all to their liking.

CEO of KOPA, Jason Lu, said: “We want to change the way people think about design. No, it shouldn’t be unaffordable and yes, good design should be accessible to everyone.”4895357_lKOPA believes that great product designs focus on the need of consumers. The brand showcased its first line of original designs for the digitally savvy and price conscious in 2016. Its online catalogue consists of tables, lighting, storage devices and seating that are unique and inspired the mid century modern era.

KOPALens is produced in partnership with Plattar, the Melbourne tech company that focuses on building the relationship between digital products and the real world.