Loaf’s NEW 2020 collection has landed!


There are heaps of new goodies landing this month from the experts in laid-back living, Loaf.

This season, Loaf launch the Willow wardrobe, chest of drawers and bedside table, the Brit brand’s first ever rattan collection. As well as being great for stashing your clothes, these textured designs will add a retro vibe to the bedroom.

The perfectly proportioned Pimpernel wardrobe and chest of drawers are great for tighter spaces and feature a punchy pink interior. Likewise, the Popinjay range has a lovely grey exterior and beautiful bone handles, as well as a flash of teal interior to perk up your palette.6740387_lNo bedroom is complete without a new bed and Loaf has two for spring. Upping the squidge of their French beds, the new Fifi has a super-pillowy headboard making for an ultra cosy headrest. This is joined by Cushdie (seen above with the Little Willow side table) which has a cushioned, rounded headboard.6740310_lAnd there’s heaps for the kitchen too. The Scandi-inspired Molly dresser, with its grooved doors and drawers, along with a ‘had it for ages’ paint finish, will look great in all kitchens. The glass front and sides make it brilliant for displaying all your cool stuff above and the ribbed cabinet for hiding those boring bits below.

For those who find industrial style a bit too, er, ‘industrial’ then how about the Servery sideboard and Super Servery shelves. These new additions are a cool mix of beautifully crafted bandsawn oak and metal framing and include dovetail joint detailing and vintage-y metal bar handles. 6770006_lWhat do you get when you take an old school-style chair, add a signature Loaf squidgy cushion and pair it with a cool rattan back? The Squishbag! This occasional chair is one of those ‘me-time’ chairs that you won’t want to give up. Pair it with the mid-century style Throwback coffee table, a swansong to every British sitting room who used to have one just like it. The oak is reassuringly solid, the parquet top is exquisite, and the magazine rack feels like déjà vu.new-squishbag-chairAnd it wouldn’t be a Loaf launch without new squish machines. Slow-Mo, a super deep design with a lovely, wraparound pillowy side and back is joined by the sumptuous scatter-back sofa, Podge. There’s also the Sugar Bum which has nifty blind button detailing, rarely seen on a sofa back. All these new designs are available as sofas and love seats.