Next Design Perspectives 2019: Concept, themes and speakers announced for the conference about the future of creativity and design


Taking place in Milan on Tuesday 29th October and curated by Deyan Sudjic, Director of the Design Museum in London, this unmissable event explores the impact of social and technological changes through the focus of design and creativity.

 NEXT DESIGN PERSPECTIVES offers a day of insights and speculation on design, lifestyle and consumption trends, which will have a significant impact on the cultural and creative industries. The event is hosted by Altagamma, an organisation that gathers leading high-end Italian cultural and creative companies, recognized globally as authentic ambassadors of Italian style.

Held in Milan at the Gucci Hub, NEXT DESIGN PERSPECTIVES will explore the key themes that together provide an overall insight into the issues that designers must address in our changing world.

According to Andrea Illy, Chairman of Altagamma: “Fondazione Altagamma is a think tank for ‘Made in Italy’ and NEXT DESIGN PERSPECTIVES is a moment for investigating the future – for the benefit of its member companies and design-based industries. Fashion, design, furniture, food & beverage, automotive, yachts and hospitality are the preeminent fields represented by Altagamma and they all share the need to manage global macro changes and to forerun prominent cultural trends. NEXT DESIGN PERSPECTIVES provides a moment for speculation and regeneration, and an opportunity for innovation”.

Deyan Sudjic, Director of the Design Museum, London, has been commissioned to bring together an international line-up of designers, thinkers, entrepreneurs, and researchers to explore the challenges and opportunities that face us:

“In the last decade, we have all had to rethink the way in which we understand the world around us. The pace of technological and social change, the redefinition (if not the actual abolition) of the workplace, the way that we navigate social media and how we experience the city has transformed everything, from transport to retail, dating to politics.”

All these things are now radically different, not just from the way that our parents did things, but from the way that we used to do. In the course of a generation, China has been transformed from acting as the low-cost workshop of the whole world, into one of the key markets for Europe’s luxury industry. Meanwhile our populations are living longer, and growing older. Consumers are demanding more of the companies that serve them. They want to know more about the products that they buy. They consume differently, and they are ultrasensitive to political messages. The traditional shopping mall is in trouble, fashion is moving beyond the runway to the product drop. What does this accelerating pace of change mean for the way that we live now and how life will be in the near future?”

The international speakers and leading experts of NEXT DESIGN PERSPECTIVES 2019 will include:

  • Patricia Urquiola: Architect and Designer
  • Klaus Busse: Head of Design at Fiat Chrysler Automobiles
  • Marcus Engman: former Head of Design, IKEA and CEO & Creative Director, Skewed
  • Piero Lissoni: Architect and Designer
  • Davide Oldani: Chef
  • Ben Page: CEO, Ipsos MORI
  • Carlo Ratti: Director, Sensible City Lab – MIT, Boston
  • Roberto Cingolani: Scientific Director, Istituto Italiano di Tecnologia (IIT – Italian Institute of Technology)
  • Claudia D’Arpizio: Partner, Bain & Company
  • Philipp Rode: Executive Director, LSE (London School of Economics) Cities and Co-Director, Executive MSc in Cities, LSE
  • Vittorio Radice: Vice-Chairman, la Rinascente
  • Johanna Agerman Ross: Founder, DISEGNO and Curator, Twentieth Century and Contemporary Furniture and Product Design, Victoria & Albert Museum, London
  • Tony Chambers: Creative Director, Design Consultant and Editor; Founder, studio TC & Friends

CONCEPT 2019: “Where Are We Going?”

 Under the newly announced concept title, “Where Are We Going?”, part 1 of the conference will explore how over the last decade, we have all had to re-think the way in which we understand the world around us.

Focusing on the presentation of new social and cultural trends, consumer behaviour and technological innovation and how each impacts on design-based industries, the conference will host a keynote speech by the British market researcher Ben Page, CEO of Ipsos MORI.


Part 2 divides into thematic sections, covering topics of interest for the cultural and creative industries that Altagamma represents:

  1. MOBILITY: With the rise of autonomous vehicles and the urgent need to address climate change, in addition to a new urban generation that has no interest in learning to drive, this discussion will explore the future of the car industry.

Mobility will cover topics such as;

  • self-driving cars
  • exploring the car as a ‘third space’ (outside of the home and office) for work and leisure activities
  • hybrid and electric vehicles
  • new types of mobility and the sharing generation
  • smart and green cities: how new types of mobility is destined to reshape the profile of the city.
  1. HOME AND WORK: As demonstrated by the WeWork co-working phenomenon and the replacement of office systems with kitchen tables, has work become domesticized? What does this mean for the future of the workplace and work?

Home and Work will cover topics like;

  • the integration of digital technology into our day-to-day objects (The Internet of Things) and how product design is changing to reflect this
  • the blurred boundaries between home and the workplace – debating ‘resimercial’, the 9 to 5 paradigm and re-thinking design for the home and office
  • new design technologies opening up new product configurations and improving our quality of life
  • how our adoption of remote communications is making the office less and less relevant.
  1. HOSPITALITY AND THE KITCHEN: The impact of Airbnb and home delivery meals on the traditional hotel and the domestic kitchen. With the diversion from the traditional hotel to Airbnb and home delivery meals from cooking, what does this mean for the hospitality industry and the domestic kitchen?

Hospitality and the Kitchen will cover:

  • the impact of social media’s ‘sharing’ culture on tourism and the growing importance of the ‘experience’
  • home automation and its impact on design and experience of the kitchen
  • the food delivery phenomenon and how new delivery apps impact the design of restaurants and packaging as well as the kitchen in your own home.
  1. UNDERSTANDING HOW WE CONSUME FASHION: The evolution of the business of fashion is both a question of industry, and culture. How is technology reshaping this industry and what does this mean for culture and consumers?

Understanding How We Consume Fashion will cover topics such as;

  • the three pillars: digital, millennials and Chinese consumers
  • the growth of online shopping and its integration with traditional retail, social media and influencers
  • the growth of fashion rental (discussing companies like Drexcode, Rent The Runway and Monluxe)
  • the decline of the traditional fashion show format
  • online retail and ‘Big Data’
  • a focus on China: from the low-cost workshop of the world, to becoming the key market for Europe’s luxury industry and potential competitor of European luxury brands.

Head to  for more information.