Salone del Mobile.Milano 2020: designing Beauty


The 59th edition of the Salone del Mobile.Milano will be running from 21st to 26th April at Fiera Milano, Rho.

Inventing different kinds of design every year, experimenting with all sorts of harmony of form, shaping the “right” material and achieving a high degree of sustainability are all a quest for Beauty, the word that marks its debut appearance in the Manifesto this year. Beauty, is what the companies and designers taking part in the Salone del Mobile do with honesty, commitment and transparency, keen to make it a real driver of change.
Along with the focus on sustainability, the spotlight will again be on the centrality of Milan, an international city capable of attracting investors and investments from all over the world, and a city that is loved by young people because, besides the art and architecture of the past, the new is tangible.

Claudio Luti, President Salone del Mobile, had this to say: “The 2020 edition of the Salone del Mobile.Milano will testify to the furniture companies’ ethical and virtuous strategies. What we need now is an ethical approach to design that can bolster the search for solutions that are as sustainable as possible in a global context, and an increasing focus on the demands of the upcoming generations, who are more interested than ever in the intrinsic value of what they purchase for their domestic and work environments.”

“The Salone has now become a veritable “institution” and, as such, is the harbinger of a future in which development, innovation and sustainability will work together – promoting Beauty in its widest sense, in a word. I have to say that many businesses within the sector have already embarked upon the path of circular economy, and the figures are there to show for it: 72% have invested in the reuse of recyclable materials, 44% use recycled products, 67% are committed to correct end of life disposal procedures, 49% are into energy saving and 37% to the use of renewable energies” said Emanuele Orsini, President of Federlegno Arredo Eventi calling on politicians and the institutions to support the companies through a changeover.

The 2020 events will bring together more than 2,200 exhibitors in toto and 600 young designers under 35.

Il Salone Internazionale del Mobile, il Salone Internazionale del Complemento d’Arredo e Workplace3.0 offriranno numerosi e variegati percorsi estetici, dove il protagonista è un prodotto di qualità e ricerca, super personalizzabile, che, sempre più, nasce da un processo sostenibile in tutte le sue fasi.

The Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition and Workplace3.0 will explore many and varied aesthetic avenues, featuring quality and well-researched mega customisable products, made increasingly possible by processes that are sustainable at every stage.

Responding to the challenge of providing an appropriate response to the changes in today’s social structure, EuroCucina will follow in the footsteps of Workplace3.0 and, while being mainly based in the traditional pavilions, will also adopt an extended exhibitive format that takes in the Salone Internazionale dei Mobile and S.Project, underscoring the way in which this space is evolving and becoming increasingly incorporated into living rooms. FTK (Technology For the Kitchen) will offer a glimpse into the future, with new kinds of domestic appliances marking a step change in the world of built-in appliances in favour of efficient, effective and sustainable smart kitchens.

The International Bathroom Exhibition will also channel responsibility, showcasing avantgarde solutions geared to optimising water and energy consumption.

Following its debut and resounding success in 2019, S.Project, the exhibition devoted to design products and decorative and technical interior design projects, will be back; its buzzwords are vision, evolution and technology, as well as crosscutting and multisectoral. An original perspective and a fluid, crosscutting exhibitive format, reflecting the new market and societal demands.

This year’s SaloneSatellite theme is DESIGNING FOR OUR FUTURE SELVES / PROGETTARE PER I NOSTRI DOMANI. This edition will invite reflection on inclusive design that promotes autonomy, comfort, movement, user-friendliness, interaction and safety for all.

The 59th edition of the Salone del Mobile. Milano will again venture beyond the confines of the fairground and into the city: from 21st April to 3rd May, a monumental site-specific audio-visual installation will feature in Palazzo Reale’s Sala delle Cariatidi, based on the 10 values set out in the Manifesto, which have always been an integral part of the event’s DNA. 10 films d’auteur by 10 leading Italian filmmakers will be screened.