Claudio Luti (President of the Salone del Mobile.Milano): “The date has merely been postponed and the next few months will be spent working towards the relaunch, conscious that together, event and companies alike, will continue to grow and support Made in Italy furnishing in China and throughout the world.”
After a lengthy and thorough analysis of the situation wrought by the Covid-19 crisis, and an appraisal of all the organisational aspects (not least the uncertainty over international flights, mandatory quarantine and the suspension of visas by China), the committee of the Salone del Mobile.Milano has acknowledged the impossibility of being able to organise an edition of the event that could fully respect the quality standards that have set it apart from the very beginning and achieved the success to which we are all testament.
“It was a painful but inevitable decision, it will, however, drive us to be even more resolute and determined to consolidate the leadership of the Salone del Mobile brand as a benchmark brand for design the world over,” said Claudio Luti, President of the Salone del Mobile.
We will be channelling all our efforts into an intensified promotional campaign linked to the sixtieth edition of the Salone del Mobile in Milan, which will represent the first major opportunity for international visitors and professionals to come together and to welcome the Chinese public, from 13th to 18th April 2021. Contemporaneously, we will immediately embark on the promotional activities for the fifth edition of the Salone del Mobile.Milano Shanghai – which will take place in November 2021 – with a view to further boosting the visibility of the trade fair and bolstering the success of the Italian companies that have put their faith in the Chinese event.
“The Shanghai appointment has merely been postponed, and we will spend the coming months working towards its relaunch, conscious that together – event and companies alike – we will continue to grow and support Made in Italy furnishing in China and throughout the world,” added Mr Luti.